Investment Criteria

As an operationally-focused investment firm, Platform Capital has successfully deployed its unique investment style across a wide variety of transactions spanning numerous industries. Platform Capital seeks to leverage its extensive operational and financial experience to build long-term value.

Because we are investing a pool of our own committed equity capital and are not an institutional fund, we are able to consider many transactions that are out of favor with traditional private equity firms. The hallmark of Platform Capital is flexibility. We often are able to get comfortable with business risks that other firms may not, such as customer concentration, diminishing industries, pension and environmental liability, a lack of visibility on an exit sale and underperforming or highly distressed companies.

Below is an overview of Platform Capital’s investment criteria:

  • Revenues from $3M to $100M for platform investments (no limitation for add-ons).
  • EBITDA from $500k to $8M for performing investments (no limitation for add-ons).
  • No minimum EBITDA in restructuring situations where we can implement improvements in profitability or a balance sheet restructuring.
  • Voting control required for portfolio businesses
  • Do not need management in place.
  • Industry agnostic; however, there are some industries we tend to avoid (see “Transactions We Tend To Avoid” below).
  • Headquartered in the United States or Canada for new platform investments, although our businesses can have significant operations internationally.

Investment Types

Platform Capital invests in a wide variety of situations where companies can leverage our extensive operating and transaction experience to affect profitability improvement in our portfolio companies. Although we tend to be opportunistic, only investing in situations where we can add true value, our new platform investments generally fall into one of the following situations:

Performing Businesses
Platform Capital will invest in performing businesses, but only those where we feel that a target company can partner with us to leverage our operational, financial and strategic resources to significantly expand the business. For performing businesses, we are only attracted to those situations where current ownership or management is interested in partnering with Platform Capital and retaining a significant equity stake in the business going forward (excess of 30%).

These companies, although performing well, typically are in need of operational or strategic assistance in one form or another. We are not interested in optimized businesses where profitability has expanded significantly over the past few years or where current ownership or management is primarily interested in cashing out.

Generally, our investments in performing businesses take one of the following forms:

Recapitalizations – Often ownership of a well-run business at the lower end of the middle market have a substantial portion of their net worth tied up in the business. These owners often seek to gain liquidity and asset diversification for their personal portfolios while simultaneously retaining a significant equity stake in the companies they have built. In these situations, Platform Capital is typically able to structure a transaction where the selling shareholders/ management can retain a larger ownership percentage than that which other private equity firms are able to offer.

Generational Transitions – Family-owned businesses where the existing generation of ownership desires to sell a portion of its business for liquidity or estate reasons but would like to preserve family continuity in management and/or ownership of the business post-transaction.

Long Hold Business Owners – Transactions where the ownership either does not want to enter the private equity cycle whereby their business will have to be re-sold every 3-5 years or where the company, either by its nature or the nature of its industry, does not have a definable exit sale strategy. Under these circumstances, the Partners of Platform Capital behave as an extension of the business owner in that we are willing to hold our investments well over 10 years. Small business owners are successful for many reasons, one of them being their employee base. Sellers value the current and future well being of the employees and would prefer a more stable, long term work environment, which aligns with our long term investment philosophy.
Turnaround Investments
Due to our extensive financial and operational turnaround experience, Platform Capital has been highly successful investing in turnaround situations at the lower end of the middle market. Whether the transaction is an out of court restructuring, debt acquisition, article 9 sale, private foreclosure, the sponsorship of a reorganization plan or simply an investment in an underperforming or highly distressed company, Platform Capital is committed to working with the business to restore profitability and create value for the debt and equity holders, employees, customers and other stakeholders of the business.

In addition to those criteria listed above, Platform Capital generally seeks the following characteristics in turnaround investments.

Good Business/Bad Balance Sheet - A performing company that may be suffocating from an unhealthy balance sheet versus a company that has a unsustainable business model in addition to an unhealthy balance sheet.

Demonstrable explanation for corporate underperformance - Examples include failed acquisitions, poor business decisions, industry cyclicality, over-leveraged balance sheets and/or excessive legacy costs

Compelling path to profitability either through process improvements, cost cutting, balance sheet restructuring or signed backlog that increases revenue

Revenues in excess of $3M

Add-on investments to existing portfolio companies need not fit into one of the above categories. Rather, add-on investments need only be a compelling strategic fit with an existing portfolio company.
Special Situation Investments
Platform Capital seeks to leverage our unique business model where we invest our own capital and are committed to add operational value to our portfolio companies by investing in the following situations which many other financial or strategic acquirers may avoid:

Corporate or Intermediary Orphans – Smaller divisions of larger companies that have suffered from a lack of attention and resources. Additionally, companies represented by an intermediary that may not attract interest from a traditional buyer pool.

Companies with Customer Concentration – Companies where other potential acquirers may shy away from investing due to concentration with one customer or a single, non-desirous customer type. As long as we believe that a company is marketing a compelling product or maintains a specific market niche, we are interested investors.

Out-of-Favor Industries – Many investors avoid some industries due to timing in an economic cycle, headline risk or unfavorable industry dynamics. Again, as long as we believe that a company is marketing a compelling product or maintains a specific market niche, we are interested investors.

Companies with Unique Environmental, Union or Other Problems – Platform Capital is very experienced with investing in situations where a company is suffering from unfavorable union dynamics, environmental concerns or other unique issues. If we can quantify these problems and ascertain a methodology to mitigate the risk, we are open to investing in these situations.

Secured Lender Exit Plan-Platform Capital can act as an exit plan for a secured lender working with a company through a special assets situation. Platform Capital is more than just a debt trader. We acquire debt on assets we intend to own outright for the long term versus making a margin on flipping debt instruments.

Platform Capital does not invest in businesses that do not possess a significant operating history.  Thus, we tend to avoid start-up, venture capital or “re-start” transactions and do not generally invest in technology, biotech, restaurants, healthcare or project oriented construction businesses.

Given our investment strategy, we also tend to avoid companies with “hockey stick” financial performance (significant, recent profitability growth) leading up to a proposed sale.

Finally, Platform Capital does not consider transactions whereby we do not have voting control or where, in the case of new platform investments, the business is headquartered outside of the United States or Canada.